2017 Integrated Report – Departure into a new era

#Recruiting

Our growing personnel needs require us to take action. We hire thousands of new employees each year. In 2017, we hired about 16,000 new employees in Germany alone.

Reality instead of gloss

New employer branding campagne launched

Our new employer branding campagne was launched in April 2017. Under the slogan, “Welcome, you are one of us,” DB Group recruits thousands of new employees annually. DB Group presents an honest picture of itself: good, but not perfect. The promotional videos show a group that’s on the upswing, with employees who love their jobs, but sometimes have to deal with difficult situations. For example, the camera pans over display panels with the message “train canceled.” This approach is the realization of the quality program Railway of the Future for talent acquisition. We are looking for new colleagues who can work with us to gradually make DB Group more reliable and friendly.

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New paths in recruiting

Deutschlands größtes Bewerbungsgespräch

In November, DB Group organized a recruitment drive for experienced skilled workers, career changers and trainees. In the space of seven days, over 6,000 interviews were held in seven cities (Hamburg, Munich, Nuremberg, Cologne, Berlin, Mannheim and Frankfurt am Main). Interested applicants had the opportunity to find out more and to introduce themselves between 6:00 a.m. and 10:00 p.m. each day. As a general rule, the candidates received a decision regarding their application on the spot. 

  • »Career-specs« with virtual reality
  • Digital native information channels

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Welcome, you are one of us

DB Group is expanding and the digital development is progressing in leaps and bounds, but at the same time many DB employees are retiring in the coming years, so, in short: we are hiring thousands of new em-ployees. As usual, we are recruiting for traditional railway careers such as train drivers, dispatchers, electricians, service staff and rail construction workers. Engineers and IT experts are also greatly needed.

  • About 19.000 employees and young professionals are going to be employed in Germany in 2018 alone.
  • About 60.000 new employees have been hired in Germany since 2012
  • About 4.000 new Aocational trainees and dual-program students were welcomed in 2017

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Management approach - Employer attractiveness (DB 05)

We work intensively on increasing our attractiveness as an employer. A visible and persuasive presence in the labor market is decisive for success in the competition for specialists and executives.

The close linkage of all the key elements of talent acquisition in our holistic talent acquisition approach forms the basis for a strong competitive position in an increasingly difficult market for employers. This approach includes: our employer branding campagne, professional and modern recruiting,innovative social media activities and a candidate experience oriented toward the target group. But it takes even more than that to be and remain attractive as an employer, so we offer our employees diverse and responsible tasks and activities, attractive employment conditions and a corporate culture that is perceived as being based on partnership and fit for the future.

Our indicator of employer attractiveness is calculated on the basis of the employer rankings published by trendence.

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Strategic workforce planning expanded

For several years, demographic trends, combined with a mixed order situation, has presented us with a number of internal and external HR policy challenges. We proactively work with these issues to ensure that staffing needs are covered. 

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Talent acquisition that works

DB Group wants to improve its profile as an attractive employer and win new employees.

Employer attractivness
(rank in Germany)

2017

2016

Change

2015

absolute

%

DB Group

13

16

+3

20

     High school students

15

26

+11

29

     Students/graduates

20

24

+4

22

     Skilled workers

13

12

–1

16

     Academically experienced

professionals

10

9

–1

17

In the year under review, we were able to improve our employer ranking once again and exceeded our target for 2017 of rank 16.

Since April 2017, we have been active on the market with our new employer branding campagne. With our new campaign slogan “Welcome, you are one of us.” we issue an invitation to all potential applicants, who, similar to us, work on themselves and their goals and want to improve DB Group. The new slogan replaces the previous “A job like no other.” In the new campaign, we continue using our candidate-focused, digital and innovative approach. We use authentic and modern storytelling to give the DB employer brand a human face. While the new campaign continues on the path of our 360-degree approach and keeps achieving maximum branding effects, the new employer branding has an even stronger digital focus. The new employer image is strongly linked with the transformational goals of Railway of the Future and stands for a new, modern and open DB Group.

During this year our focus was particularly on our “bottleneck professions” in the structurally strong regions. After launching the new employer campaign, we were active with ten recruiting campaigns for our various target groups, particularly in these regions. Furthermore, we intensively focused on the target groups of engineers and IT professionals. In the fall, we carried out additional marketing and recruiting measures, once more searching for qualified, skilled employees and those transitioning from other fields. As part of these measures, we conducted »Germany's biggest job interview«. Here we held simultaneously intensive interviews at seven locations on seven days. In addition, we were present at select train stations with booths where interested potential employees could attend spontaneous informative talks regarding a professional career at DB Group.

In May 2017, we received the Employer Branding Award from the European research institute trendence in the category “Best Employer Branding for High School Students.” Furthermore, we received the German HR Award (Deutscher Personalwirtschaftspreis) from the HR journal “Personalwirtschaft” for our new employer branding campaign.

In the previous year, Avature had been selected as the new recruiting software in an EU-wide tendering process. The software was rolled out in Australia as the pilot country in July 2017. In October 2017 there followed the rollout in North America for DB Schenker. As a further pilot, a rollout was prepared for DB Cargo in Spain. By selecting these pilot countries, we took different DB companies as well as locations on three different continents into account. Preparations for a general rollout of Avature in Germany started at the end of 2017.

The recruitment focus is on creating a unique and modern applicant experience. For this, we intend to use a candidate-focused process and innovative tools such as virtual reality and chat­­­bots.

Demographic preparedness as of Dec 31

2017

2016

2015

Percentage of staffing needs covered

in Germany (%)

97.1

97.3

97.3

Germany (companies accounting for about 84% of domestic employees).

The percentage of staffing needs covered remained almost the same in the year under review.

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Securing new talent

With more than 11,300 young professionals (vocational trainees, dual degree college students and “Chance plus” participants), DB Group is one of the largest vocational trainers in Germany. Along with teaching specialized technical knowledge and practical skills, central components of vocational training at DB Group are the acquisition of service-based, social and methodological competences. Over 94% of trainees receive a job offer at the conclusion of their vocational training.

Young professionals as of Dec 31 (NP)

2017

2016

2015

Vocational trainees1)

9,540

9,530

9,918

Dual degree students 1)

900

941

1,012

Graduate trainees 2)

109

114

103

Intern 2)

537

503

508

“Chance plus” participants

250

250

290

DB Group

11,336

11,338

11,831

In the year under review, about 3,400 young people started vocational training and about 300 began a dual degree program. We offer about 250 spots at 11 locations throughout Germany in our vocational preparation program “Chance plus,” including 75 spots reserved specifically for refugees. The approach is the same: with the help of in-house trainers and social education workers, we provide technical and academic preparation for vocational training for young people within DB Group. For refugees, we have expanded the program by adding at least 300 course units of German language lessons. Sixty-one refugees participated and twenty-six of them were able to start their vocational training at DB Group on September 1, 2017.

Increase in the number of employees

Employees
As of Dec 31 (FTE)

2017

2016

Change

2015

absolute

%

DB Long-Distance

15,993

16,326

– 333

– 2.0

16,339

DB Regional

35,651

36,008

– 357

– 1.0

36,494

DB Arriva

54,650

54,150

+ 500

+ 0.9

46,484

DB Cargo

28,257

29,671

– 1,414

– 4.8

30,303

DB Schenker

71,888

68,388

+ 3,500

+ 5.1

66,327

DB Netze Track

45,375

43,974

+ 1,401

+ 3.2

43,161

DB Netze Stations

5,463

5,093

+ 370

+ 7.3

4,982

DB Netze Energy

1,721

1,736

– 15

– 0.9

1,726

Other

51,937

51,022

+ 915

+ 1.8

51,386

DB Group

310,935

306,368

+ 4,567

+ 1.5

297,202

Effects from changes in

the scope of consolidation

–849

–537

–312

+58,1

DB Group– comparable

310,086

305,831

+4,255

+1,4

To guarantee better comparability, the number of employees is converted into full-time employees. Figures for part-time employees are measured in accordance with their share of the regular annual working time.

On a comparable basis, as of December 31, 2017, the number of employees has increased slightly, which was primarily attributable to the increase in employees at DB Schenker and at DB Netze Track.

Employees by regions

as of Dec 31 (FTE)

2017

2016

Change

2015

absolute

%

Germany

189,423

187,395

+ 2,028

+ 1.1

187,420

Europe (excluding Germany)

93,655

92,694

+ 961

+ 1.0

84,496

Asia/Pacific

15,971

15,016

+ 955

+ 6.4

14,232

North America

8,921

8,556

+ 365

+ 4.3

8,515

Rest of the world

2,965

2,707

+ 258

+ 9.5

2,539

DB Group

310,935

306,368

+ 4,567

+ 1.5

297,202

Employee loyalty (years)

2017

2016

2015

Average length of service 

19

20

20

Average age

46

46

46

Germany (companies with about 98% of domestic employees).

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DB Arriva - Markets und strategy 

Soziales dimension: Satisfied employees are an essential component of our success. Our attractiveness as an employer enables us to recruit and retain talented employees and outstanding specialists. As part of this commitment, we launched our employer brand, which is underpinned by our fundamental value “Together – we are Arriva.” Our graduate scheme has brought more graduates into the business, and we have invested in two new Apprentice.

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DB Schenker - Markets and strategy

Soziales  dimension: We aim to be the top employer in logistics. Satisfied employees are a prerequisite for satisfied customers. In order to achieve our targets, we are strengthening our corporate culture and expanding our individual and international career development programs. Moreover, we offer a modern, family-friendly and diverse working environment..

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Wesentliche Chancen und Risiken - Personnel

Scope: collective bargaining agreements, Group-wide labor market, pension commitments

Due to demographic changes and the associated lack of skilled employees, it is becoming increasingly difficult to fill vacancies with qualified personnel. This in turn leads to risks such as lack of know-how transfer. At the same time, DB Group has a relatively high annual need for new em - ployees. We counteract the resulting risks in particular by improving our employer attractiveness and by taking extensive recruiting measures.

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Development of DB Group - Top employer

Anticipated development

2017

2018

2020

Employee satisfaction (SI)

3.8

4.0

Employer attractiveness (rank in Germany)

13

13

≤10

With regard to employer attractiveness, we managed to improve in the year under review and expect stabilization in 2018. Demographic change will cause the intensity of competition on the labor market to increase further as the available workforce steadily shrinks in all target groups. In addition, other corporations are also focusing on employer branding and recruiting activities. 

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Securing new talent

Young professionals hired as permanent staff by type of training (NP)

2017

2016

2015

Vocational trainees

2,408

2,540

2,630

Dual degree students

220

252

242

Germany (companies with about 99% of domestic employees).

Hired after completion of training or dual degree.

Young people can complete training in over 50 apprenticeships in DB Group. Vocational training and dual degree programs are the foundation of DB Group’s efforts to secure the recruitment of skilled employees. This is supplemented by the long-term job preparation program “Chance plus” for young people who need support in accessing the labor market. In the previous year, “Chance plus” was adapted specifically for refugees. This resulted in the creation of a multi-level qualification program for refugees, under which 120 participants qualified for the DB labor market in the year under review.

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Employees in Germany

New hires by gender

as of Dec 31 (NP)

2017

2016

2015

< 30 years

6,501

5,767

4,942

     Share of womem (%)

32.1

30.4

33.8

30 – 49 years

7,318

5,515

5,123

     Share of women (%)

23.6

26.6

23.0

≥ 50 years

2,245

1,757

1,553

     Share of women (%)

20.7

27. 2

20.7

DB Group

16,064

13,039

11,618

Germany (companies with about 98% of domestic employees).

Not included are hiring and takeover of vocational trainees and dual degree students.

As in previous years, the number of newly hired employees was at a high level. DB Group intends to hire about 19,000 new employees and young professionals in Germany alone in 2018. At the same time, it is important to develop existing employees and ensure their long-term loyalty.

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