Markets and strategy
In the year under review, we consistently pursued activities within the framework of Railway of the FutuRE. We further sharpened our focus by deriving a top project portfolio based on quality, sales and competitive costs. Our goal is to drive our vision for more green mobility in Germany and to make our business more resilient to competition. “More railway services for urban and regional areas” is our customer and service campaign that forms the basis of our activities. Once the network has been expanded in line with the targets, nearly all cities with a population of over 100,000 will be linked to long-distance transport. This will expand our service offering by about 25% by 2030. As a result, we expect to gain 50 million more passengers per year.
The customer and service campaign incorporates the measures defined in our strategy Long-Distance 2020. We want to be the “first choice for customers and employees.” Together, our long-distance transport employees bear responsibility for a financially strong company that focuses on ensuring customers enjoy their travel experience.
- Economic dimension: DB Long-Distance is pursuing the target of offering its customers high-quality products and thereby achieving profitable growth. By 2020, we want to offer the most recognized and trusted product – both in terms of travel times and service. This is why we are implementing Railway of the Future. Our aim is to significantly and sustainably enhance quality. For example, quality dialogues were systematically introduced at our facilities, logistics processes were optimized and capacity was increased by using the tracks more efficiently. These and other measures will contribute to the improved maintenance of our vehicles and consequently operational quality and comfort for our customers. If disruptions still occur, our employees will take care of our passengers. Using our digital platforms, they provide a fast flow of information and offer alternative solutions to get passengers to their destination. New vehicles make an important contribution to improving reliability. At the same time, the modernization of our fleet creates the conditions for a high degree of traveling comfort. The capital expenditures on new ICE 4 trains are by far the greatest in recent years. The free WiFi on ICE, together with the extended ICE portal, also enhances the positive travel experience and helps to offer customers the most relaxed form of long-distance travel. Digital innovations make it even easier to use our services. We also set up an extensive top project, PULS, which aims to significantly improve our customersʼ onboard experience. For example, we want to set new standards for our customers with “Host of the Future” as our goal.
- dimension: In order to keep our promises to our customers, we expect our employees to have a strong focus on customers and quality. One prerequisite for this is a solid cooperative spirit that can bring employees together and allow them to participate. This is why we are constantly working on improving our employee satisfaction, for example by including our employees in the planning of specific working conditions, which also increases our employer attractiveness. A particular aim is to increase the operational planning stability of our employees. To this end, measures have been developed and implemented in a dedicated top project together with employees and stakeholders.
- Environmental dimension: DB Long-Distance has set a target of being considered by its customers as the most environmentally friendly provider by 2020. A central element in this regard are green services with 100% ECO-POWERNO. 01. About 75% of the journeys in the year under review were made using renewable energies. From 2018 this will be raised to 100%. Although long-distance electric rail transport services will then be practically CO₂-free, we will still continue to work on the energy efficiency of our services. New vehicles will support our efforts to achieve this target. ICE 4 consumes about 22% less energy per seat than a comparable ICE 1.