Increase in number of BahnCard holders
Number of BahnCards
The positive sales performance of BahnCard continued during the year under review, as the number of cards increased by almost 400,000. The driver was significant growth in the BahnCard 25 segment. This was mainly due to the successful promotional campaign for the 25th anniversary of BahnCard. The number of BahnCard 50 and BahnCard 100 have increased slightly.