2017 Integrated Report – Departure into a new era

Increase in number of BahnCard holders

Number of BahnCards
as of Dec 31 (thousand)

2017

2016

Change

2015

absolute

%

Total

5,368

4,974

+394

+7.9

4,915

The positive sales performance of BahnCard continued during the year under review, as the number of cards increased by almost 400,000. The driver was significant growth in the BahnCard 25 segment. This was mainly due to the successful promotional campaign for the 25th anniversary of BahnCard. The number of BahnCard 50 and BahnCard 100 have increased slightly.