2017 Integrated Report – Departure into a new era

Image value back on the upswing

Image value of DB Group

2017

2016

2015

Corporate Reputation Index (CRI) 1)

51

49

52

1) Change in method from 2016 onward.

In addition to customer satisfaction and punctuality, image is a further key indicator. The image of DB Group is measured using the Corporate Reputation Index (CRI) and is ascertained by an independent market research institute. The CRI value recovered compared to the previous year. The positive effect is produced along all aspects of image.